TF1 Info opens its social networks to advertisers through a partnership with Brands to Medias

Brands To Medias, the leading platform in Trusted Social Ads, has entered an exclusive partnership with TF1 Info, a major player in the French media landscape. The collaboration aims to boost the performance and effectiveness of brand campaigns across social media platforms.

By combining the editorial authority of TF1 Info with the advanced technology behind the Brands To Medias platform, this partnership offers advertisers a powerful, measurable, and secure solution to maximize return on investment in an increasingly competitive digital environment.

A Key Performance Lever in a Rapidly Growing Market

With paid social ad spending surging by 48% in 2024, social platforms have become a cornerstone of media strategies for reaching engaged, targeted audiences. The Trusted Social Ads model stands out by enabling advertisers to run campaigns directly from a media brand’s official social accounts.

Through TF1 Info’s trusted voice and reach, advertisers benefit from heightened visibility, stronger audience engagement, and improved conversion rates. “Our partnership with TF1 Info marks a major step forward for brands looking for scalable growth on social platforms. By combining our tech infrastructure with TF1 Info’s editorial influence, we’re helping advertisers drive both efficiency and trust,” said Hocine Sadki, co-founder of Brands To Medias.

A Key Performance Lever in a Rapidly Growing Market

At the core of this partnership is Media Business Manager, Brands To Medias’ proprietary platform, which streamlines campaign execution and performance tracking for Trusted Social Ads. The system allows publishers to validate creatives and monitor campaign effectiveness directly.

Advertisers, meanwhile, operate campaigns from their own Business Manager accounts, ensuring complete transparency and full control over spend and performance. This enables agile decision-making and precise budget optimization.

“The decision to enter into an exclusive partnership with Brands To Medias represents a great opportunity for us to accelerate and diversify our social media revenue streams,” said Caroline Rio, Head of Digital Development at TF1 Info.