Brands To Medias and L’Étudiant Join Forces to Boost Social Media Advertising Performance

Brands To Medias, the platform specializing in Trusted Social Ads, has announced an exclusive partnership with L’Étudiant, the leading French media brand focused on education, orientation, and training for 12- to 25-year-olds.

This collaboration strengthens Brands To Medias’ Trusted Social Ads offering by allowing advertisers to run paid social campaigns across platforms like Meta, LinkedIn, and TikTok—while leveraging the editorial authority and reputation of premium media brands such as L’Étudiant.As part of the agreement, Brands To Medias becomes the exclusive point of contact for non-captive advertisers and their agencies seeking to activate campaigns under the L’Étudiant brand umbrella. “We’re thrilled to welcome such a prominent media leader into our partner network. It’s another step toward expanding our premium media catalog for advertisers,” said Hocine Sadki, co-founder of Brands To Medias.

A Technological Partnership

Backed by Johan Mével, Digital Sales Director, and Pierre-Louis Schmitt, Head of Digital Activities at L’Étudiant / Comexposium, the partnership marks a significant step in advancing the group’s social advertising strategy. As part of the rollout, L’Étudiant will now use Media Business Manager, Brands To Medias’ proprietary campaign management platform, to streamline the launch and tracking of Social Publishing campaigns.

“This collaboration with Brands To Medias enables us to offer our non-captive advertisers—including lifestyle, retail, employer branding, and professional sector clients—the opportunity to run social ads directly from L’Étudiant’s accounts, while maximizing campaign ROI across social platforms,” said Johan Mével, Digital Sales Director at L’Étudiant.Through this partnership, L’Étudiant and Brands To Medias aim to elevate social media advertising performance by combining trusted media influence with optimized, tech-driven campaign execution.