« Trusted Social Ads »: A Fresh Take on Marketing, According to Hocine Sadki (Brands To Medias)

The concept of « trusted social ads » is built on a straightforward idea: instead of promoting campaigns directly, brands rely on the credibility and influence of reputable media partners to deliver advertising messages to their target audience. This approach aims to drive better engagement and improve overall campaign performance.

These co-branded formats are offered by major media groups in collaboration with their trusted partner, Brands To Medias, which works with over 100 media outlets across 25 different content verticals.

How to maximize ROI with trusted social ads

1. Use creative, engaging videos. Short-form videos—ideally under 10 seconds—tend to perform best on social platforms.

    

2. Diversify both audiences and media types by using a mix of ad formats. This helps algorithms better allocate budgets and boosts conversion rates.

    

3. Optimize in real time by closely tracking performance and adjusting campaigns accordingly.
4. Build trust by partnering with media brands that already have strong credibility with their followers.