Brands To Medias Enters Belgium Through the Front Door, with Rossel as Exclusive Partner
Partnership & International Expansion
The French pioneers of Social Publishing have chosen the leading French-speaking Belgian media group to anchor their model in the Benelux market. A strategic alliance that brings together editorial credibility and technological power all in service of advertisers.
Unprecedented Access to the Belgian Editorial Ecosystem
Brands To Medias didn’t do things by halves when entering Belgium. The group has partnered with Rossel, a cornerstone of the French-speaking press, whose portfolio spans titles as diverse as the popular daily Sud Info, lifestyle magazines So Soir and Max, and digital-native outlets Geeko and Kotplanet. An editorial spectrum that covers daily news, culture, technology, and student life complementary audiences that advertisers can now activate through a single, unified platform.
This choice is no coincidence. In an advertising market undergoing profound transformation where brands seek both performance and legitimacy aligning with trusted, publicly recognized media outlets represents a decisive competitive advantage.
Social Publishing: An Answer to Advertising Distrust
The Social Publishing concept is built on a simple conviction: an ad published from the account of a recognized media brand captures more attention than a standard advertising message. By combining the editorial authority of Rossel’s titles with the targeting capabilities of social platforms, Brands To Medias creates an environment where brands benefit from both reader trust and algorithmic precision.
The result? Stronger audience engagement, measurable ROI, and tangible e-commerce conversion gains. This « performance + trust combination, » as the company calls it, is especially powerful in a context where Paid Social grew by +14.5% in the first half of 2024 a market where standing out becomes harder every day.
« Performance and trust are no longer contradictory goals this partnership proves it concretely. »
Technology at the Heart of the Model
Behind this model lies a proprietary infrastructure: the Media Business Manager. Designed to streamline the relationship between publishers and advertisers, this platform gives Rossel’s teams the ability to validate and monitor in real time the performance of every Social Publishing campaign. Advertisers, meanwhile, retain full control over their investments directly from their own Business Manager transparency and control are the guiding principles.
With this first step into Belgium, Brands To Medias lays another stone in its European expansion and reaffirms its ambition: to make Trusted Social Ads the standard for social advertising across the continent.
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The French pioneers of Social Publishing choose the leading French-speaking Belgian media group to anchor their model in the Benelux market. A strategic alliance that brings together editorial credibility and technological power in service of advertisers.
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KONBINI
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