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Minted talks: why Brands to Medias is betting on Trusted Social Ads

The image is a screenshot from an interview, split into two sections by a vertical light blue line. On the left, a man with curly brown hair, a beard, and wearing a black sweater is speaking with a serious expression. On the right, a bald man with a well-groomed beard, dressed in a black jacket over a white t-shirt, listens attentively with a slight smile. In the top right corner, the logo "MINTED" appears with the words "media," "meta," and "techno." In the bottom left corner, another logo, "bm," followed by "brandstomeckas," is displayed. French subtitles indicate that the conversation is about "Trusted Social Ads." The background is minimalistic, featuring a white wall and a glass partition, giving the setting a professional yet casual tone.

Minted came at the headquarters of Brands To Medias for a new episode of Minted Taks, meeting with one of its co-founders, Hocine Sadki, to discuss a rising trend: how brands are leveraging the influence and credibility of media outlets to supercharge their social ad campaigns.

Topics discussed:

  • What exactly are Trusted Social Ads?

     

  • How is this practice transforming the traditional approach to dark posts?

     

  • Why is this shift in the message source a positive evolution?

     

  • Which KPIs really matter—ad-centric or business-focused?

     

  • What types of advertisers are best suited for this model? Are we talking mid- to long-tail?

     

  • Practical advice for advertisers looking to get started
Check out the interview
“Brands To Medias Is Shaking Up Social Ads”

“Brands To Medias Is Shaking Up Social Ads”

par | Mar 27, 2025 |

Brands to Medias is shaking up Social AdsOn Thursday, August 8, Hocine Sadki, co-founder of Brands To Medias, shared insights on how the company helps its clients optimize their social media advertising campaigns. The discussion took place on Objectif Croissance, a...