Brands To Medias Sets Up in Madrid
Strategic Partnership
Having consolidated our position as Europe’s Social Publishing leader, we are taking the next step. Since March 1st, Brands To Medias has opened an office in Madrid. A strategic move that reflects our core conviction : Social Publishing is the future of advertising performance and that future is being built at a European scale.
A European Footprint Taking Shape
At Brands To Medias, international growth is not a distant ambition it’s something we build, market by market, leveraging what makes our model strong : the ability to connect high-performing advertisers with media outlets that carry genuine editorial authority.
Today, our network spans over 250 partner media outlets and hundreds of active advertisers every month across Facebook, Instagram, and TikTok. It is on this solid foundation that we are planting our flag in Madrid with the ambition to replicate and amplify what already works in France and across Europe.
Why Spain ? Why Now ?
Spain was not chosen by chance. Its digital dynamism, the growing maturity of its adtech ecosystem, and the appetite of its advertisers for innovative performance solutions make it a particularly fertile ground for our approach.
And we’re not arriving empty-handed: around twenty media partnerships are already in place in the Spanish market. The infrastructure is there. Now it’s time to fully activate it and give local advertisers, DNVBs, startups, scale-ups, and SMEs a growth lever they have yet to fully unlock.
As Antoine Labranche, our co-founder and Chief Revenue Officer, puts it :
« We are not simply opening an office we are executing a winning strategy to generate significant additional revenue for media outlets and multiply the performance of social media campaigns. »
We build bridges between advertisers who want to perform and media brands that want to monetize their influence. In Spain as everywhere else, that conviction guides every step we take.
Lorraine Bonneton Leading the Spanish Market
To drive this launch, we have placed our trust in Lorraine Bonneton, who takes the helm as Head of Sales for Spain and local representative in Madrid. Her mission: grow the media partner network, accelerate advertiser acquisition, and embody on the ground the vision we have carried from day one.
« Our approach to social publishing is truly innovative and delivers unmatched added value for both advertisers and media outlets, » she says. « We are ready to write a new chapter in digital advertising in Spain. »
A Proven Model. Results That Speak for Themselves.
What gives us the confidence to conquer new markets is the proven strength of our model. By leveraging the credibility and reach of major partner media outlets, Brands To Medias enables brands to significantly improve their key performance indicators CPC, CPA, and ROAS across Meta, TikTok, Snapchat, and Pinterest.
The principle is simple but powerful: when an advertising message is delivered by a recognized media brand rather than the advertiser itself, it lands differently. It is perceived as a recommendation, not an interruption. And that changes everything when it comes to performance.
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